Shutting down Cuddli, a dating software for geeks with 100k customers

Robert is the co-founder of Cuddli, a matchmaking app for geeks. The business had been situated in the united states nonetheless they have their particular developing group in Croatia. Media characteristics expanded the application to 100k customers but a mix of a small markets as well as their incapacity to monetize the app pushed the business to shut down.

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Hi Robert! What is actually their back ground, and just what are you currently concentrating on?

I spent 13 decades at Microsoft, operating my personal way-up from a technical copywriter to in the course of time working IT for, and revealing towards head of, Microsoft study Asia while residing and working in Beijing.

Whenever it had been time for you set Beijing, I made a decision to exit Microsoft and aim for a worldwide MBA for the Netherlands. For the main plan, I became an exchange beginner at INCAE in Costa Rica where I grabbed a category in entrepreneurship and capital raising. During that course, i obtained really excited about the possibility of utilizing my applications techniques into a startup, and strategies for Cuddli started to grab profile. I worked tirelessly on Cuddli with the professionals before conclusion of 2016. We had been serious bootstrappers and held Cuddli lively through absolute force of might, it never ever found extreme enough market.

We currently act as an older details safety designer for any county of Arizona. Because it turns out, we read plenty about safety keeping customers in our software safe. However, this is a finite opportunity concert, its wrapping up, plus the economic climate possess evidently merely collapsed amid a Coronavirus pandemic. You will find my personal after that role prearranged after this (theoretically), but ask myself once more in some period whether or not it panned away or whether I’m actually however alive. Furthermore, if the airline market actually becomes operational once again (when I compose this, global air traffic is going toward the full surface prevent), we let people book journeys through its kilometers and guidelines at my providers AwardCat.

What driven you to starting Cuddli?

I wasn’t solitary while I gone to live in The Netherlands to start my MBA, nevertheless the relationship concluded shortly after I moved to European countries. I going making use of dating apps additionally the user experience got (and stays) incredibly difficult. The fundamental enterprize model of freemium online dating apps (the majority associated with industry) is present friction and cost people to remove it. This basically sets the center interest of users (meeting individuals) at likelihood together with the internet dating application’s business model.

I thought there was clearly an easy method to construct a matchmaking app and started from a company point of view throughout the challenge (incidentally, this seems sensible but had been an essential mistake). Let’s say a dating software, within the very concept, have lined up passion together with the consumers? That was the essential principle in beginning Cuddli: they going with a small business tip (that we still consider is a great one) and worked backward from that into finding an industry, in place of starting with a motivated group of users and discovering a workable enterprize model from that point.

In addition sought for feedback from investors. They raised a number of (valid) issues with internet dating software, including the audience consistently switching, user write (anyone didn’t come with reasons to carry on utilizing an app after they came across), etc. We fixed for practically all among these for the app concept.

Exactly how do you build it?

We decided to go to see my pal Steve in Croatia. We both was raised in Seattle room but he fell so in love with a Croatian lady and finished up transferring indeed Dog dating service there. We were speaing frankly about my personal connection frustrations, the company idea, and volatile growth of Tinder and we also chosen we were gonna develop this thing.

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